Business Services
Sherrill Farm Holiday Cottages
The challenge:
Sherrill Farm Holiday Cottages is a long established holiday accommodation business with a loyal customer base and a growing volume of bookings. However, as demand increased, the owners found themselves overwhelmed by the administrative workload.
Booking management had become time consuming, risk assessments were a challenge, and staff coordination lacked structure.
Marketing activity had also become reactive rather than strategic, meaning opportunities to drive year round occupancy were being missed. The owners felt they were constantly juggling tasks rather than confidently leading the business.
The solution:
Sherrill Farm Holiday Cottages partnered with Propel Business Consultancy to bring clarity, structure and momentum back into the business.
Working closely with the owners, we implemented streamlined administrative systems to manage holiday bookings more efficiently and reduce day to day stress. This included improving communication processes, tightening response times, and creating clear workflows to support guests from enquiry to departure.
We also reviewed their risk management approach and introduced practical, easy to-follow procedures to ensure compliance, safety and peace of mind for both the owners and their guests.
To strengthen internal operations, we supported the team with staff management solutions—introducing clearer roles, expectations and scheduling practices that helped everyone feel more organised and supported in their work.
Finally, we developed fresh marketing strategies to increase visibility and attract new guests. This involved identifying target audiences, refreshing promotional content and recommending campaigns designed to support both peak and off peak seasons.
With these improvements, systems began to run more smoothly, the team became more confident in their roles, and the owners were able to shift their attention back to developing the business rather than firefighting daily tasks.
The conclusion:
Through regular meetings and tailored support, Propel Business Consultancy has helped Sherrill Farm Holiday Cottages strengthen the essential areas of their business — administration, safety, staffing and marketing. These improvements have given the owners greater control, clarity and direction, enabling them to focus on long term growth and enhancing the guest experience.
The client view:
Speaking about their experience so far, the owners at Sherrill Farm Holiday Cottages said:
“Working with Propel has been invaluable. Katie’s guidance and organisational support have helped us regain structure in the business and move from reacting to planning. The changes implemented have made our operations smoother, our staff happier and our marketing more effective. We would highly recommend Propel Business Consultancy to any holiday accommodation business looking to improve efficiency and grow with confidence.”